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Pierro's Jewelers first storefront (1954)Ralph Pierro began his career in Philadelphia, going to watch maker school.  He continued his education by working for five years in a jewelry store before moving to Florida in 1951.  Shortly after moving to Florida, Mr. Pierro opened his first store, which consisted of a five foot watch case.  Ralph became a Certified Registered Jeweler in 1967 and then became an American Gemological Society Certified Gemologist in 1972.  Mr. Pierro takes great pride in having taught many apprentices the trade of watch making and jewelry repair.  As the patriarch and visionary of Pierro's Jewelry, Ralph Pierro was the president of the Florida State Jewelers for two terms. 

Ralph Pierro in downtown store (1970)Ralph Pierro is best known as the man who discovered the effects of chlorine on the alloys that are mixed with gold which result is stress cracks or damaged jewelry.  As a result of this discovery, Mr. Pierro was published on the front cover of several nationally recognized jewelry magazines and journels.

Pierro's Jewelers on Manatee Avenue (1980)Through the years of building, educating and maintaining his prosperous business, Ralph Pierro has never lost his vision of the finest jewelry store through knowledge, experience and integrity.

50 Years of Excellence (1951 - 2001)In 1990, Ralph Pierro transferred the day-to-day operations of Pierro's Jewelry to his son, Ron Pierro.  Ron Pierro continues his father's commitment to the jewelry business and will carry on the vision of Mr. Ralph Pierro well into the future.